The Lab

First off, if you're reading this then I want to offer you a big congratulations.  Why? Taking the step to get expert help to grow your business is a big step.  If you're a 1 or 2 person show, you know your time can get stretch very quickly when you're on a growth trajectory. The best thing you can do is bring in experts, extra help, so that you can focus on what you do best and overall business strategy. Why Would You Need To Give An Agency Access To Your Account? There's 2 reasons you'll need to give an agency (or freelancer) access to your account: They have a free consultation or audit of your existing account You've signed...

ThieComm Diaries is a series of short posts about a day in the life of a Merchant (eCommerce Manager).  The wins, the losses, the ups, the downs, and the lessons learned along the way. --- You've just launched your online store, everything looks great.  Your email capture is up and running, the welcome flows, the abandoned carts.  You have a prospecting campaign to get eyeballs to the site.  You're feeling good.   An order comes in! This is the best part, that first order. It works! Such a relief.  Then you find yourself, checking your phone periodically to see if there's been any more sales. It becomes almost obsessive.  Have you been in this situation? I have.  When there's a lull...