eCommerce Merchant Glossary
Here you will find a list of commonly used terms you will see while running an ecommerce/retail store.
AOV - Average order value
CLV - Customer lifetime value
COGS - Cost of goods sold
CPA - Cost per acquisition
CRO - Conversion rate optimization
CTA - Call-to-action
CTR - Click-through rate
CX - Customer experience
KPI - Key performance indicator
MOQ - Minimum order quantity
PPC - Pay per click
PSA - Paid search advertising
RFP - Request for proposal
RFQ - Request for quote
ROI - Return on investment
SEM - Search engine marketing
SEO - Search engine optimization
UX - User experience
Have a term that you want to add in here or want to learn more about one of the above? Send us a note.