eCommerce Merchant Glossary

Here you will find a list of commonly used terms you will see while running an ecommerce/retail store.


AOV - Average order value

CLV - Customer lifetime value

COGS - Cost of goods sold

CPA - Cost per acquisition

CRO - Conversion rate optimization

CTA - Call-to-action

CTR - Click-through rate

CX - Customer experience

KPI - Key performance indicator

MOQ - Minimum order quantity

PPC - Pay per click

PSA - Paid search advertising

RFP - Request for proposal

RFQ - Request for quote

ROI - Return on investment

SEM - Search engine marketing

SEO - Search engine optimization

UX - User experience



Have a term that you want to add in here or want to learn more about one of the above? Send us a note.